DoorDash Rolls Out New In-app Features, Including written reviews, Item Ratings And More

DoorDash announced today that it’s rolling out a number of new features to give users additional ways to discover popular restaurants near them. 

Most notably, the company is launching written reviews within the app to let users read other customers’ thoughts about specific restaurants or share their own.

DoorDash says in-app written reviews will enable customers to save time when looking for other users’ feedback because they’ll no longer have to toggle between multiple apps when looking for restaurant reviews.

DoorDash has also created a new “most liked” tag to surface top-rated eats that customers often enjoy. After completing an order on the app, customers can rate the items they got by tapping a “thumbs up” or “thumbs down” icon. 

A restaurant’s three items with the highest number of “thumbs up” ratings will be displayed on the menu with a “most liked” tag.

 DoorDash says that since piloting this feature, it’s seen that users are submitting more than 2.5 million item ratings per week.

In addition, the app is rolling out Top 10 lists to make it easier for users to view top-rated nearby restaurants. The lists will leverage the company’s real-time data from consumer ratings and order volume to surface the best-rated restaurants.

The company also notes that the new written reviews will be beneficial for merchants on its app, as they’ll now be able to get access to direct feedback from their customers.

 DoorDash began piloting this feature in November 2021, and has received more than 7 million public reviews since then.

Image Credits: DoorDash

Lastly, users will now also be able to find top-rated and reliable restaurants that are known for making sure orders are correct and on time with DoorDash’s new Most Loved All Stars carousel and banner in the app.

“We’re always thinking about how we can make the shopping experience even more frictionless and relevant for our customers,” said Helena Seo, the head of design at DoorDash, in a statement.

 “With the launch of the Most Liked Items feature, we’re saving consumers over 400,000 hours annually, reducing decision fatigue when deciding what to order. We’re excited for consumers to find the delight in discovering new restaurants and dishes, trusted and loved by locals.”

Today’s announcement comes as DoorDash has been tweaking its platform and adding new options for consumers over the past few months. 

Most recently, DoorDash introduced a new subscription plan for college students called “DashPass for Students” that costs $4.99 per month, which is half the price of a standard monthly DashPass subscription.

 The company has also confirmed that it’s testing a new feature called “Return a Package” that allows customers to use the service to return packages to the nearest post office, UPS or FedEx location.

Doordash Adds Reviews, Food Ratings To App

Customers will be able to write reviews and give star ratings in the DoorDash app. / Image courtesy of DoorDash

DoorDash is adding new features to its app in hopes of easing "decision fatigue" for hungry customers.

They include written reviews, food ratings and curated lists of local restaurants. 

The new tools coincide with the launch of DoorDash's Top 100 Most Loved local restaurants, which were recognized for on-time and accurate service as well as for their food.

“We’re always thinking about how we can make the shopping experience even more frictionless and relevant for our customers,” said Helena Seo, head of design at DoorDash, in a statement. Here's a look at each of the new tools.

Written reviews

Customers will be able to leave reviews as well as star ratings of restaurants they've ordered from, allowing other customers as well as restaurants to view feedback. 

DoorDash said reviews will help improve customer satisfaction, menu quality, adoption and retention. 

While reviews may be helpful for customers, they can make restaurants uneasy to say the least.

 According to an FAQ page on DoorDash's website, customers will have the option to make their review public or private. Public reviews will show up on a restaurant's DoorDash page with the most recent reviews at the top. 

Reviews will be moderated by DoorDash to make sure that they're relevant. Notably, reviews about the delivery experience provided by a DoorDash driver will not be posted, according to the FAQ.

Restaurants will also be able to respond to both public and private reviews within seven days of receiving them.

GIFs courtesy of DoorDash Item ratings

When a customer orders food on DoorDash, they will be able to rate each item with a "thumbs up" or "thumbs down" icon. 

A restaurant's three items with the most thumbs up will appear on their menu with a "most liked" tag.

 DoorDash said this feature will save customers a total of 400,000 hours annually as they decide what to order. Since introducing the feature, customers have used the thumbs to weigh in on an average of 2.5 million items a week.

Restaurants aren't allowed to opt out of this feature, according to the FAQ.

Top 10 lists

Customer reviews and ratings will contribute to a series of Top 10 lists that will rank things like best new restaurants or top breakfast spots. 

The lists are "dynamic and ever-evolving," DoorDash wrote, and incorporate consumer feedback as well as hours, order volume and distance from the customer.

The new features come as DoorDash has been reinforcing its position as the No. 1 delivery provider in the U.S. As for its competitors, Uber Eats and Grubhub, both allow customers to leave feedback to varying degrees. 

Uber Eats users can leave a star rating but there are no public reviews. Grubhub customers can post public reviews along with star ratings.

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